1. ThermaCare HeatWraps Fact Sheet - This document was the basis for all internal and external communication on the product. Click here to view a pdf version of this document.

  2. ThermaCare Menstrual HeatWraps New Target Consumer Presentation - This presentation was given after extensive research uncovered and new higher potential target for the brand. As a result of this analysis, a new campaign was launched and the brand recovered $2MM in revenue. The slideshow is below:





  3. Luvs "Bear Hug Stretch" Initiative Executive Presentation - The presentation below was delivered to the executive management team for final approval prior the launch. It explains all marketing details for the initiative and was received very highly by the management team. As a result, Luvs was able to maintain product distribution and successfully execute the biggest upgrade in 7 years.





    Prior to the launch of this initiative, the Luvs brand went through a re-branding/equity repositioning exercise. As a result, the Luvs Equity Pyramid was created to provide strategic direction to our agency partners such as this Interactive Communication Brief.

PROGRESSIVE IMPRESSIONS INTERNATIONAL
  1. Pii Calendar Sales Brochure - One of the first projects I led at Pii was launching a personalized calendar marketing program. The program was deployed to 14,000 insurance and financial services agents. I was responsible for the usability of the online ordering tool and was the principal author for all marketing collateral. Click here to view a pdf version of the brochure.


  2. MRM Evaluation - The document linked here was an analysis done for the evaluation of a Marketing Resource Management (MRM) "software as a service" (SAAS) project. MRM defined is a holistic system, capable of serving the whole of the Marketing Enterprise (including both internal and external Agencies), which manages all aspects of Brand Management and the associated production of Marketing Collateral. I conducted a thorough analysis of a product by Aprimo versus our current internal solutions.




HULT FRITZ MATUSZAK
  1. Website Refresh of Agency Process - Due to copyright and ownership laws, I was unable to retain any documents from work at Hult Fritz Matuszak. But don't despair...I can lead you online to some of my work. I was charged with improving how the agency communicated its process to potential clients. As a result of this task, the following webpages were updated with copy that I authored.