Brand Management | Marketing Planning | Marketing Execution
Market Research | Business Analysis | Interpersonal Skills
Creative Solutions | Process Improvement | Strategic Thinking
Collaboration | Multi-functional Teams | Training
SELECTED ACHIEVEMENTS
* Managed a multi-functional team in researching, planning, writing, presenting and launching the biggest product upgrade in 7 years for “stretch on” Luvs diapers meeting the deadline in just 4 months. In addition I directed the agency relationship in developing the strategy and communication brief and final advertisement for new TV campaign titled “All You Need Is Luvs”
(http://tinyurl.com/ayniluvs)
* Assessed consumer habits and practices by applying analytical and market segmentation skills that led to the development of a new campaign called “Men With Cramps” resulting in increased incremental sales by $2MM in FY 06/07 of ThermaCare menstrual heat patches
"Men With Cramps" Campaign Summary
(http://tinyurl.com/menwithcramps)
* Developed agency marketing plan including creating the agency equity statement, targeting and positioning documents, calendar for 2009 marketing activities and creative brief to launch the first ever agency direct mail/PURL campaign. The campaign included a website upgrade improving the presentation of the agency's body of work. Click here to see an example of the agency online portfolio.